ECOM GROWTH
ACCELERATOR
Everything a product-based brand owner needs to launch, get funded, and scale with paid ads — three courses, one platform, built by Rashida Mourae.
BUILT BY A FOUNDER
WHO DID IT FIRST.
SAVANNAH, GA · FOUNDER & CEO, ELEVEN22SHOES
I started my brand, ELEVEN22SHOES — a wide calf boot brand for the fashion-forward woman — back in 2016. My first year in business, I made $0. No mentor, no strategy, no idea who I was selling to. I wasted thousands of dollars learning the hard way.
After years of mistakes and pivots, I built a launching system from scratch. The first time I used it, I generated $20K in a week. I refined it, ran it again, and made $25,000 in a single day. That system is the Business Launch Blueprint — and now I am teaching it to product-based brand owners who are exactly where I once was.
FOUR WAYS TO
BUILD YOUR BRAND.
Self-paced courses, live monthly mentorship, and a private community — everything a product-based brand owner needs to launch, get funded, and scale.
THE BUSINESS LAUNCH BLUEPRINT
BUSINESS STRUCTURE & CREDIT BUILDER
META ADS BEGINNER COURSE
INBOX TO INCOME
Email Marketing Masterclass
CAREN MONTHLY MENTORSHIP
Live coaching with Rashida Mourae
Billed monthly through Skool · cancel anytime
THE BUSINESS LAUNCH FRAMEWORK
Five strategic pillars that take your audience from discovering your brand to buying your product — on repeat.
YOUR ROADMAP TO
LAUNCH DAY
Each month builds on the last. Click any month to see the full video curriculum, weekly assignments, and action items.
Before you post, you need a plan.
The right content for the right audience at the right time.
Build a system that captures leads while you sleep.
Keep your waitlist warm until the drop date.
Everything you've built leads to this moment.
The launch is over. Now we maximize and scale.
EVERY TOOL IN THE LAUNCH SYSTEM
YOUR DROP DAY
STARTS HERE.
Six months from now, you will have a fully automated launch system, a warm email list, and the confidence to drop your product to an audience that is already ready to buy.
Enroll Now — $197JOIN THE ECOM
GROWTH ACCELERATOR
One investment. A complete launch strategy, systems, and community — built specifically for product-based brand owners.
Secure checkout. Instant access after payment.
THE BUSINESS LAUNCH RESOURCE LIBRARY
The ManyChat template, 5-email nurture sequence, and launch day checklist — included exclusively with your Business Launch Blueprint enrollment.
JOIN THE FREE COMMUNITY
Connect with other product-based brand owners, get weekly tips from Rashida, and stay plugged in to everything happening inside the Ecom Growth Accelerator — completely free.
- ✓ Weekly posts & business tips from Rashida
- ✓ Connect with other ecom brand owners
- ✓ First access to new courses & announcements
- ✓ Exclusive member-only resources & templates
No commitment.
Just community.