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RASHIDA MOURAE

2d ago

Hey everyone! Rashida here, just wrapping up a long but productive day. Hope you all had a fantastic one too! Before I sign off, I wanted to drop a quick gem for your e-commerce growth. Let's talk about referral programs. It’s one of the most underrated ways to acquire new customers who are already warmed up to your brand. My actionable recommendation for you tonight is to set up a two-sided referral program. This means *both* the referrer and the referred friend get a reward. For example, the referrer gets 15% off their next purchase, and the friend gets 15% off their first purchase. This incentivizes both sides and makes sharing your brand a no-brainer. If you're on Shopify, I highly recommend checking out the app **ReferralCandy**. It automates the whole process – tracking referrals, sending out rewards, and even creating beautiful referral pages. I've used it for Eleven22 Shoes, and it's been a game-changer for driving organic growth without constant ad spend. It just works seamlessly in the background. What's one referral reward you've seen work really well, either as a referrer or a referee? Let me know below!

RASHIDA MOURAE

2d ago

Hey everyone! Rashida here, just winding down after a super productive day and wanted to share a quick gem that's been on my mind. For all my e-commerce founders out there, if you're not already doing this, you NEED to set up an SMS abandoned cart flow. Seriously. Email is great, but SMS cuts through the noise like nothing else. My recommendation? Use **Postscript**. It's specifically built for Shopify stores, super easy to integrate, and lets you craft personalized, timely messages. We use it for Eleven22 Shoes, and the recovery rate is consistently higher than email alone. Set up a simple 2-message flow: one 15 minutes after abandonment, and another 2 hours later with a gentle reminder or a small incentive. It's a game-changer for reclaiming lost sales. What's one marketing tactic that's been surprisingly effective for your brand lately?

RASHIDA MOURAE

2d ago

Hey everyone! Just wrapping up a long but productive day here at Eleven22 Shoes and for my Ecom Growth Accelerator clients. Before I sign off, I wanted to drop a quick gem for you all. Today's tip is all about leveraging your existing customers for growth, specifically through a **referral program**. Forget just asking for reviews; let's get them actively bringing in new business! My actionable recommendation is to set up a two-sided referral program using an app like **Smile.io**. It's fantastic because it allows you to reward *both* the referrer and the referred friend. For example, give the referrer a $15 store credit when their friend makes their first purchase, and give the friend 15% off their first order. Smile.io integrates seamlessly with Shopify, making it super easy to track and automate these rewards. I love it because it turns happy customers into your best marketing team, and it's a cost-effective way to acquire new, high-quality customers who often have a higher lifetime value. What's one referral incentive you've seen work really well, either as a customer or a brand owner? Talk soon, Rashida

RASHIDA MOURAE

2d ago

Hey everyone! Phew, what a day! Just winding down here after a marathon of calls and some exciting planning for Eleven22. Before I log off completely, I wanted to drop a quick gem for you all. Tonight's growth tactic: **Leveraging SMS for abandoned cart recovery.** We all know email abandoned carts are crucial, but SMS takes it to another level with open rates soaring above 90%. My specific recommendation is to set up a two-part SMS flow. The first message goes out 15-20 minutes after abandonment, a gentle reminder. The second, 1-2 hours later, includes a small incentive (like 5% off or free shipping) to seal the deal. For this, we use **Postscript**. It's incredibly powerful for segmenting, personalizing, and automating SMS flows specifically for e-commerce. I love it because it integrates seamlessly with Shopify and allows for rich media and deep personalization, making those messages feel less like marketing and more like a helpful nudge. It's been a game-changer for our conversion rates. What's one abandoned cart recovery tactic that's worked wonders for *your* brand? Talk soon, Rashida

RASHIDA MOURAE

2d ago

Hey everyone! Rashida here, just winding down after a long but productive day. Hope you all had a great one too! Before I log off, I wanted to share a quick win that's been gold for Eleven22 and many of my Accelerator clients: **leveraging SMS for abandoned carts.** We all know email abandoned carts are crucial, but SMS takes it to the next level. My actionable tip for you tonight is to set up a *second* abandoned cart flow specifically for SMS, separate from your email sequence. For this, I highly recommend using **Postscript**. It integrates seamlessly with Shopify. What we do is send a friendly, concise text message about 30-60 minutes after the cart abandonment, offering a small incentive like free shipping or 10% off. The key is the timing and the directness – it often catches people while they're still browsing or thinking about their purchase. It's amazing how many sales we've recovered this way. It feels more personal and immediate than email. Are you already using SMS for abandoned carts, and if so, what's your top tip for making it effective?

RASHIDA MOURAE

2d ago

Hey, amazing entrepreneurs! Rashida here, popping in with a quick content tip to spice up your midday. Today, I want to talk about the "Problem-Agitate-Solve" (PAS) caption formula. It's a game-changer for product-based businesses because it speaks directly to your customer's pain points and positions your product as the ultimate solution. Here’s how it works: **Problem:** Start by identifying a common struggle your ideal customer faces. **Agitate:** Lean into that problem. Describe how it feels or the negative consequences. **Solve:** Introduce your product as the hero that solves *that exact problem*. **Example for a shoe brand (like mine!):** **Problem:** Tired of sacrificing comfort for style when you're on your feet all day? **Agitate:** Those cute heels pinch by lunchtime, and flats leave your arches aching. You shouldn't have to choose! **Solve:** Our new [Product Name] heels are designed with cloud-like cushioning and arch support, so you can look fabulous *and* feel amazing from morning to night. Try this PAS formula on your next post! What product are you going to apply it to first? Let me know below!

RASHIDA MOURAE

2d ago

**Stop leaving money on the table because you're scared to ask for it.** Let's talk about upselling today. So many entrepreneurs focus on getting that initial sale, and then they're done. But your existing customers, the ones who just said "yes" to you, are your *hottest* leads for more sales. The strategy isn't about being pushy; it's about being helpful. Think about what complements their purchase. If they bought a skincare serum, do you have a moisturizer or a face mask that enhances its effects? If they bought a t-shirt, do you have a matching accessory or a care kit? The key is to present the upsell *at the right moment* – usually immediately after they've added something to their cart or just completed their purchase. Make it a no-brainer add-on that genuinely improves their experience with your core product. It's not about selling more *stuff*, it's about selling a better *solution*. What's one product you could easily bundle or upsell with your best-seller right now?

RASHIDA MOURAE

2d ago

Hey, amazing entrepreneurs! Rashida here, popping in with a midday dose of content goodness. Today, I want to talk about a caption formula that's an absolute game-changer for product-based businesses: **Problem-Agitate-Solve (PAS)**. This isn't just about showing your product; it's about connecting with your audience's pain points and offering a clear solution. Here's how it works: 1. **Problem:** Start by stating a common issue your ideal customer faces. 2. **Agitate:** Briefly elaborate on *why* that problem is frustrating or difficult. 3. **Solve:** Introduce your product as the perfect solution. **Example Template:** "Tired of [Problem - e.g., your jewelry tarnishing after just a few wears]? It's so frustrating to invest in beautiful pieces only for them to lose their shine and look cheap, right? That's why we created [Your Product - e.g., our anti-tarnish polishing cloths]! They're infused with a special formula to keep your accessories sparkling like new, effortlessly." This structure builds desire and positions your product as a hero. Give this PAS formula a try today on your next post and let me know how it feels! Or, tell me, what caption style are you currently using?

RASHIDA MOURAE

3d ago

**Let's talk about something critical that most product-based businesses get wrong: your refund policy.** I see so many of you trying to be "nice" or "flexible" with returns, and while customer service is paramount, a weak refund policy can absolutely decimate your margins and your mental health. Your policy isn't just about handling returns; it's a strategic tool. It communicates confidence in your product, sets clear boundaries, and can even deter serial returners. A well-defined, firm-but-fair policy protects your bottom line and ensures you're not running a lending library instead of a business. Don't be afraid to clearly state what's acceptable and what's not. This isn't about being mean; it's about being smart. What's one thing you've learned about your refund policy that surprised you?

RASHIDA MOURAE

4d ago

**Stop leaving money on the table by underestimating your packaging.** Seriously, your packaging isn't just a box or a mailer. It's prime real estate, a silent salesperson, and a critical part of your customer's unboxing experience. Think about it: when someone receives your product, that first physical interaction sets the tone. Are you just protecting the item, or are you creating an *experience*? A well-designed package reinforces your brand, builds excitement, and can even encourage social sharing. It’s an extension of your marketing that you've already paid for – don't waste the opportunity to make it memorable. What's one small change you could make to your packaging this week to elevate the customer experience?

RASHIDA MOURAE

6d ago

**Let's talk about something many of you are probably overthinking: your refund policy.** I see so many entrepreneurs tying themselves in knots trying to craft the "perfect" refund policy, or worse, making it so restrictive it scares customers away. Here's the deal: Your refund policy isn't just a legal disclaimer; it's a powerful marketing tool and a direct reflection of your confidence in your product. A clear, fair, and even generous refund policy signals trust. It tells your customer, "I stand behind what I sell, and I believe you'll love it. If not, I've got you." This doesn't mean letting people take advantage, but it does mean removing friction and risk for your ideal customer. Think about how a confident refund policy could actually *increase* conversions because it builds immediate trust. What's one thing you could adjust in your current refund policy to make it more customer-friendly and confidence-boosting?

RASHIDA MOURAE

7d ago

Hey everyone! Rashida here, popping in with a quick content tip that's been a game-changer for my brands and my clients. Forget generic "post consistently" advice – let's get *specific*! Today, I want to talk about the "Problem-Agitate-Solve" (PAS) caption formula. This isn't just for long-form, it's gold for quick social posts too! It grabs attention, builds connection, and positions your product as the hero. Here’s a template you can use *right now*: **Problem:** Start by calling out a common pain point your ideal customer faces. **Agitate:** Briefly describe how that problem makes them *feel* or the negative consequences. **Solve:** Introduce your product as the perfect, easy solution. **Example for a shoe brand (like mine!):** "Tired of shoes that look great but leave your feet aching after an hour? 😩 It's frustrating when style comes at the cost of comfort, making you dread putting on your favorite outfit. Our [Product Name] are designed with cloud-like cushioning AND chic style, so you can conquer your day in total comfort. ✨" This works for *any* product! Give it a try today. What problem does your product solve? Drop it below and let's brainstorm! 👇

RASHIDA MOURAE

7d ago

**Are you leaving money on the table because you're afraid to charge what you're worth?** Let's talk about product pricing strategy. So many entrepreneurs underprice their products, especially when they're starting out. They think lower prices will attract more customers. But often, it just attracts customers who are only looking for a deal, not for the value you truly offer. Your pricing isn't just a number; it communicates your brand's value, quality, and positioning. It's a direct reflection of the thought, effort, and unique benefits you pour into your products. Don't just look at your costs and add a tiny margin. Consider your brand's perception, your target customer's willingness to pay, and the *transformation* your product provides. When was the last time you truly evaluated your pricing, not just to cover costs, but to reflect your brand's premium value?

RASHIDA MOURAE

7d ago

**Stop leaving money on the table with your pricing!** Alright, let's talk about something I see far too many product-based businesses get wrong: underpricing their incredible products. You pour your heart and soul into creating something amazing, then you slap a price tag on it that barely covers your costs, let alone reflects its true value. This isn't just about profit margins, though those are crucial. It's about perception. A low price can subtly communicate lower quality, making customers question your brand before they even try your product. You're not just selling an item; you're selling an experience, a solution, a piece of your brand story. Your pricing needs to align with that premium experience you're striving to deliver. Don't be afraid to charge what you're worth. What's one thing you've been hesitant to charge more for, and why?

RASHIDA MOURAE

7d ago

**Are you leaving money on the table without even realizing it?** Today, let's talk about something critical that many product-based businesses overlook: **packaging as marketing.** It's not just about getting your product safely from point A to point B. Your packaging is a prime piece of real estate, a silent salesperson, and a direct extension of your brand experience. Think about it: the moment a customer receives your package, that's your first physical touchpoint. Is it memorable? Does it reinforce your brand story? Does it make them feel special? A simple, well-designed box, a branded tissue paper, a thoughtful insert – these elements elevate the unboxing experience from transactional to transformational. It builds anticipation, justifies your price point, and encourages shares on social media. This isn't just an expense; it's an investment in customer loyalty and organic marketing. How are you currently using your packaging to tell your brand story or enhance the customer experience? Let me know below!

RASHIDA MOURAE

8d ago

Hey everyone! Rashida here, just wrapping up a long but good day over at Eleven22 Shoes. Hope you all had a productive one too! Before I sign off, I wanted to share a little productivity gem that's been a game-changer for me, especially when you're juggling everything solo or with a tiny team. It's about getting those ideas out of your head *immediately* so they don't get lost or become another mental tab. My go-to for this is **Otter.ai**. It's a voice-to-text transcription app, and it's fantastic. When I'm out walking, driving, or even just washing dishes and a brilliant idea for a new product, a marketing campaign, or a process improvement pops into my head, I just open Otter and start talking. It transcribes everything, and I can go back later, clean it up, and turn it into actionable tasks. It saves me from stopping what I'm doing to type notes, and it captures the full thought without losing details. It's like having a personal assistant for your brain dumps. Do any of you use a similar tool or have a quick-capture method you swear by for those fleeting ideas? Let me know!

RASHIDA MOURAE

8d ago

Hey everyone, Rashida here, just wrapping up for the day and wanted to share a quick thought that's been a game-changer for me, especially running Eleven22 Shoes and the Accelerator with a small team. When you're juggling everything from design to marketing to shipping, it's easy to feel like you're constantly putting out fires. My tip for tonight is to embrace the "batching" method for repetitive tasks. Instead of answering emails as they come in, or packing orders one by one throughout the day, dedicate specific blocks of time to these activities. For example, I use **Trello** (or any simple project management tool works!) to create a "Batch Tasks" board. I'll have lists like "Email Response Hour," "Social Media Scheduling," or "Order Fulfillment Block." This means I only check emails twice a day, and I'll schedule all my social posts for the week in one go. It dramatically reduces context switching, which is a huge productivity killer. You get into a flow and get things done much faster. It feels counterintuitive at first, but it gives you so much more focused time for strategic work. What's one task you think you could start batching to free up your day? Let me know below!

RASHIDA MOURAE

8d ago

Hey, Ecom Fam! Rashida here, popping in with a midday dose of content goodness! ✨ Today, I want to share one of my absolute favorite caption structures for product-based businesses: the **Problem-Agitate-Solve (PAS) formula**. This isn't just about showing your product; it's about connecting with your audience's pain points and offering a solution. Here's how it works: **P (Problem):** Start by stating a common frustration your ideal customer faces. **A (Agitate):** Amplify that problem, making them feel it more deeply. **S (Solve):** Introduce your product as the ultimate solution. **Example for a skincare brand:** **P:** "Tired of dull, uneven skin that just won't glow?" **A:** "You've tried everything, but those dark spots and rough patches make you feel self-conscious and cover up more than you'd like." **S:** "Our new Radiance Serum is packed with Vitamin C and Hyaluronic Acid, working overnight to visibly brighten, smooth, and restore your natural luminosity. Get ready to ditch the filters!" Try this out on your next post! What problem does *your* product solve? Drop it below and let's see how you'd use the PAS formula! 👇

RASHIDA MOURAE

8d ago

Hey, Ecom Fam! Rashida here, popping in midday with a quick content hack that’s been *killing it* for my clients and me. If you want high-converting content, stop just showing your product and start telling a story. Today's focus: The "Problem-Agitate-Solve" (PAS) caption formula. It's a classic for a reason – it taps into your audience's pain points and positions your product as the hero. Here’s a template you can use TODAY for your next Instagram Reel or TikTok: **Problem:** Start by clearly stating a common struggle your ideal customer faces. (e.g., "Tired of heels that look great but kill your feet after an hour?") **Agitate:** Lean into that pain. Describe the negative feelings or consequences. (e.g., "You want to feel confident, but ending the night barefoot or limping is NOT the vibe. Why sacrifice comfort for style?") **Solve:** Introduce your product as the perfect solution, explaining *how* it fixes the problem. (e.g., "Enter our new CloudWalk Heels! Engineered with memory foam insoles and arch support, you can dance all night without a single ache. Style *and* comfort? Yes, please!") Try this out on your next product post! Which product are you going to apply the PAS formula to first? Let me know below!

RASHIDA MOURAE

8d ago

Hey everyone! Rashida here, just wrapping up a long but productive day and wanted to share a quick thought that's been a game-changer for me, especially running Eleven22 Shoes and the Accelerator. If you're a solo founder or have a tiny team, it's easy to feel like you're drowning in tasks. My biggest productivity hack? The "One Big Thing" rule. Each morning, I identify *one* critical task that, if completed, would make the day a success. This isn't about clearing your inbox or posting on social media – it's about moving the needle on a key project, like finalizing a new product design, optimizing a crucial ad campaign, or writing that email sequence. I use **Todoist** for this. Before I even open my email, I'll put my "One Big Thing" at the very top of my Todoist list, often with a bright red flag. It helps me laser-focus and avoid getting sidetracked by urgent-but-not-important stuff. When that one thing is done, everything else feels like a bonus. What's one productivity or mindset tip that helps *you* stay focused amidst the chaos? I'd love to hear it!

RASHIDA MOURAE

8d ago

Hey, amazing community! Rashida here, popping in with a midday dose of content fire! 🔥 Today, let's talk about a super simple hook formula that *instantly* grabs attention and makes people want to know more: **"POV: You're tired of [common problem related to your product]."** This isn't just a hook; it's an empathy magnet! It immediately puts your viewer in the story and validates their struggle. **Here's how to use it:** Start your video or reel with text overlaying your product in action, or a relatable scenario. **Example for a skincare brand:** "POV: You're tired of trying a million serums that just sit on top of your skin." *Then transition to showing your product absorbing beautifully.* **Example for a jewelry brand:** "POV: You're tired of delicate necklaces that break after one wear." *Then show your durable, high-quality piece.* It works because it speaks directly to a pain point before offering the solution (your product!). Try this hook today on your next Reel or TikTok! Come back and tell me which problem you tackled – I can't wait to see your creative spins! 👇

RASHIDA MOURAE

8d ago

**Stop leaving money on the table just because you're scared to ask for it.** Let's talk about upselling. So many of you focus solely on getting that initial sale, and while that's crucial, you're missing a massive opportunity to increase your Average Order Value (AOV) with customers who are *already* committed to buying from you. It's not about being pushy; it's about adding value. Think about what complements their main purchase. If they're buying a pair of shoes, what's the natural next step? A care kit? A matching bag? Extra laces? Your customer is already in buying mode. Make it easy for them to say "yes" to something else that enhances their experience. This isn't just about more revenue for you; it's about providing a more complete solution for them. What's one product you could easily upsell to your current customers right now?

RASHIDA MOURAE

8d ago

**Stop leaving money on the table with your pricing!** Alright, let's talk about something I see far too many product-based businesses get wrong: underpricing. You've poured your heart and soul into creating an amazing product, sourcing quality materials, and building your brand. So why are you selling yourself short? Your pricing isn't just about covering costs; it's a powerful statement about your brand's value and quality. When you price too low, you're not just losing potential profit, you're also inadvertently telling customers your product isn't worth much. Think about it: high-end brands don't discount their value. They price strategically to reflect their positioning, their unique offering, and the experience they provide. Don't be afraid to charge what you're truly worth. It attracts the right customers who appreciate quality and are willing to pay for it. What's one belief you have about your pricing that might be holding you back?

RASHIDA MOURAE

9d ago

Hey everyone! Rashida here, just wrapping up for the day and wanted to share a quick gem that's been a game-changer for Eleven22. Tonight's tip is all about **supplier negotiations**, specifically for those of you dealing with manufacturers overseas. My actionable recommendation: **Always negotiate payment terms beyond 50% upfront.** When you're placing a new order, especially as you scale, pushing for 30% upfront, 70% upon completion/shipment can significantly improve your cash flow. It reduces your immediate capital outlay and gives you a little more leverage if there are production delays or quality issues. We've found that even if they initially say no, a polite but firm request, sometimes offering a slightly larger order in return, can open the door. It's about building that relationship and showing you're serious. It might feel uncomfortable at first, but trust me, it's worth asking. What's one negotiation tactic that's worked wonders for your business?

RASHIDA MOURAE

10d ago

Hey everyone! Rashida here, just wrapping up a long day but wanted to share a quick thought before I log off. Tonight's gem for you ecom founders is all about leveraging your existing customers – specifically, through a referral program. Forget chasing cold leads for a minute and focus on turning your happy customers into your best marketers. My actionable tip: Set up a simple, yet effective, referral program using an app like **ReferralCandy**. It automates the whole process, allowing you to easily offer a discount or store credit to both the referrer and the referred friend. I love it because it integrates seamlessly with Shopify, and it makes it super easy for customers to share their unique referral link. It’s a fantastic way to get authentic word-of-mouth growth without constant manual effort. Have you tried a referral program for your brand? What's been your experience?

RASHIDA MOURAE

10d ago

Hey Ecom Fam! Rashida here, popping in with a midday dose of content magic! ✨ You know I'm all about creating content that *actually* converts, not just gets likes. Today, I want to share one of my absolute favorite caption formulas for product-based businesses: **Problem-Agitate-Solve (PAS)**. It's super simple and incredibly effective for stopping the scroll and making your product the obvious solution. Here’s the template: **Problem:** Start by identifying a common pain point your ideal customer faces. **Agitate:** Briefly describe how this problem makes them feel or the negative consequences. **Solve:** Introduce your product as the ultimate solution, highlighting its key benefit. **Example for my shoe brand:** **(Problem)** "Tired of gorgeous heels that leave your feet screaming after an hour?" **(Agitate)** "That throbbing pain ruins your night and makes you dread dressing up!" **(Solve)** "Our new CloudWalk Heels feature patented arch support and cushioned insoles, so you can dance all night in style and comfort. Finally, heels that love your feet back!" Try this PAS formula on your next product post and watch the engagement shift! What content style are you currently using to drive conversions? Let me know below! 👇

RASHIDA MOURAE

11d ago

The email sequence that runs my business while I sleep 😴 Every new customer gets this automated sequence: 1. Welcome email (immediate) — thank them, set expectations, introduce the brand 2. Day 2 — behind the scenes content, your story, why you started 3. Day 5 — social proof (reviews, customer photos, testimonials) 4. Day 10 — educational content related to your product category 5. Day 14 — soft pitch for a complementary product or upsell This sequence runs on autopilot. Every new customer gets the same experience. And it converts. The tool I use: Klaviyo. But this works in any email platform. Do you have an automated welcome sequence set up? If not, what's stopping you? Drop your answer below.

RASHIDA MOURAE

11d ago

Friday reflection 🙏 Entrepreneurship is hard. Like, really hard. There are days when nothing works. When the ads don't convert, the inventory is late, the customer is upset, and you're questioning everything. Those days are part of it. They don't mean you're failing. They mean you're building. Every successful business owner you admire went through those days — they just didn't quit. I want to hear from you today: what's one win you had this week, no matter how small? Could be a sale, a new follower, a lesson learned, or just showing up when you didn't feel like it. Drop your win below. We celebrate everything in this community. 🎉

RASHIDA MOURAE

11d ago

Unpopular opinion: your product photos are costing you sales. I see so many great products with terrible photos and it breaks my heart. In ecommerce, your photo IS your product. The customer can't touch it, smell it, or try it on. Your image has to do all of that work. Three things that will immediately improve your product photos: 1. Natural light — shoot near a window, not under overhead lights 2. Context — show the product being USED, not just sitting there 3. Consistency — same background, same lighting, same angle across your store You don't need a professional photographer. You need a good phone, a window, and a clean background. What does your current product photography setup look like? Any wins or struggles? Share below.

RASHIDA MOURAE

11d ago

Instagram algorithm gem 📲 The algorithm doesn't reward the best content. It rewards the content that gets the most engagement in the first 30 minutes. This means your posting time matters more than you think. Here's what I do: 1. Post when my audience is most active (check your Instagram Insights → Audience → Most Active Times) 2. Engage with 10-15 accounts in my niche RIGHT before I post (warms up the algorithm) 3. Reply to every comment within the first hour 4. Use a strong question at the end of every caption to drive comments The first 30 minutes after you post is your window. Treat it like a launch. What time do you usually post? And are you checking your analytics to see if that's actually when your audience is online?

RASHIDA MOURAE

11d ago

The content formula that converts 👇 Hook → Problem → Solution → Proof → CTA That's it. Every single piece of content that has ever sold something for me follows this structure. Hook: Stop them from scrolling ("I made $25K in one day selling shoes online") Problem: Make them feel seen ("Most product launches fail because...") Solution: Give them the insight ("Here's what I did differently...") Proof: Build trust ("Here's what happened when I applied this...") CTA: Tell them what to do next ("Drop a comment if you want the full breakdown") Screenshot this. Use it for your next Instagram caption, TikTok script, or email. What kind of content are you creating right now? Let me know and I'll tell you how to apply this formula to it.

RASHIDA MOURAE

11d ago

Let's talk about pricing 💰 Most entrepreneurs underprice their products because they're scared. They think lower prices = more sales. That's not how it works. Underpricing does three things: 1. Attracts bargain hunters who don't become loyal customers 2. Makes it impossible to run profitable ads 3. Trains your audience to wait for sales Your price is a signal. It tells people how to feel about your brand. Price for the customer you WANT, not the customer you're afraid to lose. What's your current pricing strategy? Are you confident in your prices or do you feel like you're always second-guessing them? Be honest — this is a safe space.

RASHIDA MOURAE

11d ago

Real talk about building a brand vs. just selling products 👇 Anyone can list a product online. Building a brand is different. A brand is what people say about you when you're not in the room. It's the feeling someone gets when they see your logo, open your packaging, or read your caption. Here's the difference in practice: — Selling products: "Buy these boots, they're cute" — Building a brand: "These boots are for the girl who refuses to be overlooked" One is transactional. The other builds a community. I didn't understand this in my first year. I was just trying to move inventory. The moment I started building a brand identity — a specific woman, a specific feeling, a specific message — everything clicked. What's your brand's identity? If you had to describe your brand in one sentence, what would it be? Drop it below.

RASHIDA MOURAE

11d ago

App recommendation for Shopify store owners 📦 If you're not using Loox for product reviews, add it today. Social proof is the #1 conversion driver in ecommerce. People don't trust brands — they trust other customers. Loox automatically sends review request emails after purchase, collects photo reviews, and displays them beautifully on your product pages. It also lets you import reviews from other platforms. The stats: stores that display photo reviews see up to 91% higher conversion rates than those that don't. The setup takes about 20 minutes. The ROI is immediate. How are you currently collecting and displaying reviews? Are you making it easy for happy customers to tell other people about you?

RASHIDA MOURAE

11d ago

Morning gem ☀️ The most successful entrepreneurs I know all have one thing in common: they treat their business like a business from day one. Not a hobby. Not a side hustle they'll "get serious about later." A business. That means: — Separate bank account from day one — Tracking every dollar in and out — Setting actual business hours — Paying yourself (even if it's small) — Investing back into growth The mindset shift from "I sell things online" to "I run a business" changes everything. What's one area of your business where you know you need to be more serious? Drop it below — no judgment, just accountability.

RASHIDA MOURAE

11d ago

Shopify app recommendation 🛒 If you're not using Klaviyo for email marketing, you're leaving serious money on the table. I know, I know — "email is dead." No it's not. My email list consistently outperforms every other channel I have. Here's what I use Klaviyo for: — Abandoned cart sequences (this alone pays for the app) — Post-purchase flows that drive repeat buyers — VIP customer segments for early access launches — Win-back campaigns for customers who haven't bought in 90 days The free plan covers up to 250 contacts. Start there. What email platform are you using right now? And what's your open rate? Drop it below — let's see where you're at.

RASHIDA MOURAE

11d ago

📱 Content tip that changed my business: Stop filming your product. Start filming the PROBLEM your product solves. Nobody wakes up wanting to buy shoes. They wake up wanting to feel confident, stylish, and comfortable. They want to walk into a room and feel like THAT girl. When I shifted my content from "here's my product" to "here's how this changes your life" — my engagement tripled. What problem does YOUR product or service solve? Write it out in the comments. I want to see how you're framing it.

RASHIDA MOURAE

11d ago

The launch strategy nobody talks about: Your launch day is not the most important day. The 30 days BEFORE your launch are. I've had launches where I made $0 on day one and launches where I made $25,000. The difference wasn't the product. It was the warmup. Before your next launch, spend 30 days doing this: — Post about the PROBLEM your product solves (not the product) — Collect emails or DMs from people who say "I need this" — Share behind-the-scenes content to build anticipation — Create urgency with a waitlist or early access offer By the time you launch, your audience should already be ready to buy. What are you launching next? Drop it below and let's talk strategy.

RASHIDA MOURAE

11d ago

Real talk: the biggest mistake I made in my first year of business was trying to sell to everyone. I thought the wider my net, the more sales I'd get. I was wrong. The moment I got specific — like, REALLY specific about who my customer was — everything changed. My content started converting. My ads stopped bleeding money. My email open rates went up. Your niche is not a limitation. It's your superpower. Who are you selling to? Be specific. Drop it below — I'll give you feedback on how to sharpen it.

RASHIDA MOURAE

11d ago

Business credit gem 💳 If you're using your personal credit card to fund your business, stop. Right now. Here's why: personal credit and business credit are two completely separate ecosystems. Every dollar you spend on your personal card for business expenses is a missed opportunity to build your business credit profile. Start here: 1. Get your EIN (it's free, takes 10 minutes) 2. Open a business bank account 3. Apply for a Net-30 vendor account (Uline, Quill, or Grainger) 4. Pay it on time, every time That's it. That's the foundation. The rest builds from there. Where are you in your business credit journey? Drop a number: 1 = just starting, 2 = have EIN/LLC, 3 = have business accounts, 4 = actively building credit.

Heyyyy 🔥 Let’s goo

Symister Vlogs

11d ago

Testing environment

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Symister Vlogs

11d ago

Saying hi!

Symister Vlogs

11d ago

I am so excited 😆 to be here!!!