A live, weekly strategy program for product-based brand owners who are serious about building a brand that launches, grows, and scales with intention.
Every Monday. 90 minutes. Direct access to Rashida Mourae.
HOW IT WORKS
Welcome & Wins
Members share a win from the previous week — momentum and accountability built in
Strategy Teaching
Rashida teaches one focused strategy topic with a clear, actionable framework
Implementation Breakdown
Rashida walks through exactly how to apply this week's strategy to your brand
Live Q&A
Open floor — bring your questions, challenges, and work for direct coaching
WHAT YOU GET
Weekly Monday Strategy Calls
Live 90-minute calls every Monday — 30 min of focused teaching + 60 min of live Q&A coaching
Direct Access to Rashida
Ask your questions live, get coached on your specific situation, and hear Rashida's real-world experience
Full 6-Month Curriculum
24 weekly strategy topics covering brand identity, content, email, retention, launching, and scaling
Private Skool Community
A private group of serious brand owners — post wins, ask questions, and build relationships that last beyond the program
Call Recordings
Every call is recorded and posted in Skool within 24 hours — never miss a teaching even if you miss a call
Weekly Action Items
Every call ends with one specific action to implement before next Monday — because implementation beats information every time
THE ROADMAP
24 weekly strategy sessions. One through-line: building a launch system that works every time.
The Brand Identity System
This week: Write your one-sentence brand statement
Your Ideal Customer Avatar Deep Dive
This week: Build your ICA profile
Offer Architecture
This week: Map your product ecosystem
Full Brand Audit
This week: Identify your top 3 gaps to close
THE OUTCOME
A fully defined brand identity
Your visual identity, voice, and brand promise locked in and consistent across every platform
A repeatable content system
A weekly workflow that keeps you visible without burning out — under 2 hours a week
A complete email automation stack
Welcome series, abandoned cart, post-purchase, and launch sequences all live and working
A customer retention strategy
Systems to turn one-time buyers into loyal repeat customers and brand advocates
Rashida's complete launch system
The exact 4-phase system to launch any new product repeatedly, predictably, and profitably
A scalable brand foundation
The systems, SOPs, and strategies to grow without depending entirely on you showing up every day
COMMON QUESTIONS
Join the CAREN Monthly Mentorship for $99/month. Weekly live strategy calls, direct access to Rashida, and a community of serious brand owners. Cancel anytime.
Join Now on Skool — $99/moMonth-to-month. Cancel anytime. Calls every Monday.